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Fallon Book – Juicing the Orange

Posted Friday, November 23rd, 2007 01:26 pm GMT -5 in Reading

I actually read an entire book in a day and a half this week. We were at the Eagan library, where they had set up a new section on Minnesota books and music. That’s where I found Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage, by Pat Fallon and Fred Senn.

This book was an interesting read for me, as I almost went to work for Fallon about eight years ago. I’ve always been impressed with their work and the stories here give some insight into how they function.

My favorite anecdote was about Northwest Airlines. Fallon won that account in 1991, but dropped them four years later because they “fostered exactly the kind of toxic atmosphere we had set out to avoid.” I wonder who the top client contact was who “was creative and especially connected in the music world.” He is also described as “domineering and indecisive, a bad combination.” Could this be Chris Clouser?

Originally published by DK on November 23, 2007 at 1:26 pm

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