Last month I wrote about the Mastodon tech stack and today I’ll talk about the business of Mastodon: finance, marketing, legal and operations. I’m by no means an expert on any of this, but trying hard to keep in front of a news cycle that seems to get accelerated by the actions of Twitter daily. There is a lot out there to read and digest, so let’s get started.
Mastodon was created by German software developer Eugen Rochko and was first released in October 2016. Five years later, Rochko incorporated Mastodon gGmbH as a German non-profit with him serving as founder and CEO. The Mastodon code is free and open-source software (FOSS) and anyone can download the software from Github and use it to run their own social media site.
There are lots of good introductory Mastodon posts, including the one by Glenn Fleishman that I linked to last month. I won’t go into the specifics of things like the fediverse and the ActivityPub protocol, but people seem to be most interested in Mastodon as a Twitter replacement. The Electronic Frontier Foundation (@email@example.com) has also published a nice series of posts.