Thanks to the social media manager in my office, I’m now back on the Gram. She has a goal to increase Instagram followers, so I registered @7minutemiles as a private account, followed @targetcentermn and started looking at the current state of that platform. As some of you may recall, I used to be @kingsbury for years and Colleen had her account stolen by a hacker (Meta support was not helpful).
It’s really amazing to me how much content is generated exclusively for Instagram, especially in the food world. Sports and entertainment is also still going strong and I’m slowly re-discovering golf, skiing and regional travel accounts (Meta appears to limit new accounts to 100 follows a day now). A few people have discovered my new account and sent follow requests, but I’m not sure how much I will publish there.
As Cory Doctorow wrote, now is the moment for POSSE – Post Own Site, Share Everywhere. IndieWeb has also written a lot about POSSE, which I had already started to try recently on both Bluesky and Mastodon. Need to think through this a little more, as I never liked when people would just post the same stuff everywhere.
Still really love the idea of people publishing their own sites and content – whether that is a small business website, a personal blog or something else. What I do here is neither free nor easy, but there are options out there for people if you look. The vast majority of people, however, will likely continue to use services like Instagram and TikTok as their only home to the content they create and publish.
As someone who basically dropped off all social media for a time to focus on my personal site, getting eyeballs on your content is infinitely harder, FOMO is strong and with comments disabled on my site, two-way communication is definitely hindered. And as Zeldman says, “go where the people are.”
Still, people like Jason Kottke remain great examples of self-publishing ideas and implementation. I love reading his posts like this one on the latest kottke.org site redesign. My RSS reader follow list hasn’t changed much over the years, but there is still some great stuff that pops up in there from people like Teri Kanefield, Brian Krebs, Charles Edge, Tom Bricker, Mistletunes and Phil Roberts.
Back on the platforms, I got to explore Threads with the new Instagram account and didn’t see a lot of personal value there. The “For You” view was awful and the “Following” option showed that most activity on accounts I care about is remaining on the Instagram side.
I still enjoy reading content on Mastodon via Ivory, which remains the closest experience to what I had with Twitter and Tweetbot. Recently learned I can follow tags there and have been enjoying the “SKIING” tag a lot. Also like Bluesky, but wish I could use a Tapbots app for that service instead of the website.
Instagram on the web is much better than before, but I’ll probably get back to using the iOS app again once I have the full follow list in place. Still happy I hibernated my LinkedIn – it will be there if I need it in the future, but don’t miss it day to day…
